When I walked into my first media monitoring company I was astonished that people could make money out of chopping up newspapers. I was astonished by the fact that there was a glue room that most people envied because we used to paste a newspaper article on the back of a sheet of paper and put it in an envelope to post to the client. The glue room was full, no surprises why? Most people were high.

It wasn’t the glue that did it; it was finding the treasures out of a mass of data that lured me into my lifetime passion: measuring the media.

I have worked in all aspects of media measurement over twenty years from advertising auditing to chopping up papers on the kitchen floor. And as media evolved into a online tsumani my vision became clear. Put all media into one space and measure the impact of any mention of the brand regardless of where it appears.

My team of dedicated specialists know a crisis from a damp squid. Acumen Media is the only live media listening company in the world. The team is comprised of seasoned specialists that have spent most of their career either in media monitoring or in communications and strategy. We understand public brand perception and we understand the importance of timing.