Media Listening

Know Your Day

Feed Rural KZN


about us

We No Longer Use Scissors & Glue

When I walked into my first media monitoring company I was astonished that people could make money out of chopping up newspapers. I was astonished by the fact that there was a glue room that most people envied because we used to paste a newspaper article on the back of a sheet of paper and put it in an envelope to post to the client. The glue room was full, no surprises why? Most people were high.

It wasn’t the glue that did it; it was finding the treasures out of a mass of data that lured me into my lifetime passion: measuring the media.

I have worked in all aspects of media measurement over twenty years from advertising auditing to chopping up papers on the kitchen floor. And as media evolved into a online tsumani my vision became clear. Put all media into one space and measure the impact of any mention of the brand regardless of where it appears.

My team of dedicated specialists know a crisis from a damp squid. Acumen Media is the only live media listening company in the world. The team is comprised of seasoned specialists that have spent most of their career either in media monitoring or in communications and strategy. We understand public brand perception and we understand the importance of timing.

Finding the treasures

Over the years we have become regarded as the most valuable outlet for media statistics. We feature regularly on radio, television and other media as a mouthpiece for the public’s reaction to South African and global stories.

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We Talk to Strangers

Are you ready to ride the media meteor?

We'll take you on an extraordinary media journey.  A first of its kind in the world!


+27 73 874 5377

Get In Touch

contact us

Do You Want to KnowYourDay?

It’s not a trend; it’s a conscious shift.


+27 73 874 5377

Get In Touch